"The authors provide some intriguing nuggets for thought, but the lack of discussion about the usual parameters of business success, like increasing sales, revenues, productivity and profit, is glaring."
Boston Consulting Group advisers de Brabandere (The Forgotten Half of Change: Achieving Greater Creativity Through Changes in Perception
, 2005, etc.) and Iny showcase their company's approach to helping organizations develop that next big transforming idea.
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