An illuminating business book with snap, punch, and graphic design that is both colorful and playful.
A marketing consultant teaches the basics of navigating a business in the digital age in this debut volume.
Di Gregorio makes digital technology sound deceptively easy in this brief yet packed guide aimed primarily at small-business owners but useful for a far wider audience of the digitally challenged. For the latter group, it will be reassuring to read that this technology is actually primitive, and at its core is an edifice of nothing more than zillions upon zillions of ones and zeroes. Imagine the Empire State Building as a huge stack of toothpicks laid one atop another, the author writes, and you begin to get the picture. But primitive doesn’t mean simple and in fact becomes almost insufferably complex, so seeing toothpicks only takes business readers so far. Di Gregorio says executives must accept that all businesses are now dependent on the Internet, Web pages, and social media. And woe to those who are not masters of their own Web domains and rely too much on in-house techies and social media ingénues. What is now essential is comprehending how to extract from the digital stream the why, when, how, and where of customer-buying behavior and then responding appropriately. Di Gregorio explains succinctly how this measurement of key performance indicators is accomplished. In the process, the reader cannot help but notice the paramount position Google holds when it comes to gathering and providing the data that businesses need to analyze buying behavior. Di Gregorio’s quicksilver writing style propels the reader along at high speed. With alacrity, she reveals many tricks and quirks of the digital trade as it currently exists. Her skillful, whimsical use of pictures works admirably in supporting her spare text. What a shame that her whole effort is almost certain to become as outdated as the horse and buggy within a few years. As she herself notes with some overstatement, “Today the velocity of change is outdone only by the speed of light.”
An illuminating business book with snap, punch, and graphic design that is both colorful and playful.Pub Date: April 16, 2015
ISBN: 978-0-9961928-0-4
Page Count: 128
Publisher: Grace & Sage Press
Review Posted Online: Dec. 14, 2015
Kirkus Reviews Issue: Jan. 15, 2016
Review Program: Kirkus Indie
This is not the Nutcracker sweet, as passed on by Tchaikovsky and Marius Petipa. No, this is the original Hoffmann tale of 1816, in which the froth of Christmas revelry occasionally parts to let the dark underside of childhood fantasies and fears peek through. The boundaries between dream and reality fade, just as Godfather Drosselmeier, the Nutcracker's creator, is seen as alternately sinister and jolly. And Italian artist Roberto Innocenti gives an errily realistic air to Marie's dreams, in richly detailed illustrations touched by a mysterious light. A beautiful version of this classic tale, which will captivate adults and children alike. (Nutcracker; $35.00; Oct. 28, 1996; 136 pp.; 0-15-100227-4)
Pub Date: Oct. 28, 1996
ISBN: 0-15-100227-4
Page Count: 136
Publisher: Harcourt
Review Posted Online: May 19, 2010
Kirkus Reviews Issue: Aug. 15, 1996
BOOK REVIEW
BOOK REVIEW
An extravaganza in Bemelmans' inimitable vein, but written almost dead pan, with sly, amusing, sometimes biting undertones, breaking through. For Bemelmans was "the man who came to cocktails". And his hostess was Lady Mendl (Elsie de Wolfe), arbiter of American decorating taste over a generation. Lady Mendl was an incredible person,- self-made in proper American tradition on the one hand, for she had been haunted by the poverty of her childhood, and the years of struggle up from its ugliness,- until she became synonymous with the exotic, exquisite, worshipper at beauty's whrine. Bemelmans draws a portrait in extremes, through apt descriptions, through hilarious anecdote, through surprisingly sympathetic and understanding bits of appreciation. The scene shifts from Hollywood to the home she loved the best in Versailles. One meets in passing a vast roster of famous figures of the international and artistic set. And always one feels Bemelmans, slightly offstage, observing, recording, commenting, illustrated.
Pub Date: Feb. 23, 1955
ISBN: 0670717797
Page Count: -
Publisher: Viking
Review Posted Online: Oct. 25, 2011
Kirkus Reviews Issue: Feb. 1, 1955
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