by Jonah Berger ‧ RELEASE DATE: June 14, 2016
Of particular interest to those selling messages of various stripes—marketers, advertisers, etc.
If Johnny told you to jump off a cliff, would you do it? If you’re susceptible, like most people, to garden-variety social influence, then the answer is likely to be yes.
Nearly 60 years ago, Vance Packard wrote in The Hidden Persuaders of the power of psychologically shrewd advertising to induce desires for things we didn’t know we needed. Drawing on decades of later research, Berger (Marketing/Wharton School, Univ. of Pennsylvania) picks up where his Contagious: Why Things Catch On (2013) left off to explore why we desire what we do—and more, why we act as we do, politically, socially, economically, and emotionally. Though we enjoy independence, writes the author, we respond to social influence. Our tastes shift to accommodate the opinions of others, and the more time we spend with others, the more our opinions change—until, that is, we reach a saturation point, whereupon familiarity can breed contempt, challenging those who profit from our patterns to keep things interesting, since “the more complex the stimulus, the less likely the habituation.” Some of us are likely to change things up when they’re not interesting, but others habituate, and still others habituate while trying to stand out a little. As Berger writes, newly minted attorneys often reward themselves with BMWs, status symbols par excellence, but one wishing to signal independence will buy an orange one. Should we pick lawyers by the color of their fetish objects? Perhaps, but if we’re influenced to value daring, the legal eagle with the bright ride may be the one to snag. Influenced, we might guess, by genre conventions, Berger doesn’t avoid the gee-whiz tropes of pop science (“But science doesn’t just happen in fancy labs. It’s happening all around us, each and every day”). Still, he does a good job of distilling scientific insights into easily understood object lessons on social psychology.
Of particular interest to those selling messages of various stripes—marketers, advertisers, etc.Pub Date: June 14, 2016
ISBN: 978-1-4767-5969-2
Page Count: 272
Publisher: Simon & Schuster
Review Posted Online: April 18, 2016
Kirkus Reviews Issue: May 15, 2016
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by Ta-Nehisi Coates ‧ RELEASE DATE: July 8, 2015
This moving, potent testament might have been titled “Black Lives Matter.” Or: “An American Tragedy.”
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The powerful story of a father’s past and a son’s future.
Atlantic senior writer Coates (The Beautiful Struggle: A Father, Two Sons, and an Unlikely Road to Manhood, 2008) offers this eloquent memoir as a letter to his teenage son, bearing witness to his own experiences and conveying passionate hopes for his son’s life. “I am wounded,” he writes. “I am marked by old codes, which shielded me in one world and then chained me in the next.” Coates grew up in the tough neighborhood of West Baltimore, beaten into obedience by his father. “I was a capable boy, intelligent and well-liked,” he remembers, “but powerfully afraid.” His life changed dramatically at Howard University, where his father taught and from which several siblings graduated. Howard, he writes, “had always been one of the most critical gathering posts for black people.” He calls it The Mecca, and its faculty and his fellow students expanded his horizons, helping him to understand “that the black world was its own thing, more than a photo-negative of the people who believe they are white.” Coates refers repeatedly to whites’ insistence on their exclusive racial identity; he realizes now “that nothing so essentialist as race” divides people, but rather “the actual injury done by people intent on naming us, intent on believing that what they have named matters more than anything we could ever actually do.” After he married, the author’s world widened again in New York, and later in Paris, where he finally felt extricated from white America’s exploitative, consumerist dreams. He came to understand that “race” does not fully explain “the breach between the world and me,” yet race exerts a crucial force, and young blacks like his son are vulnerable and endangered by “majoritarian bandits.” Coates desperately wants his son to be able to live “apart from fear—even apart from me.”
This moving, potent testament might have been titled “Black Lives Matter.” Or: “An American Tragedy.”Pub Date: July 8, 2015
ISBN: 978-0-8129-9354-7
Page Count: 176
Publisher: Spiegel & Grau
Review Posted Online: May 5, 2015
Kirkus Reviews Issue: July 1, 2015
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by Paul Kalanithi ‧ RELEASE DATE: Jan. 19, 2016
A moving meditation on mortality by a gifted writer whose dual perspectives of physician and patient provide a singular...
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A neurosurgeon with a passion for literature tragically finds his perfect subject after his diagnosis of terminal lung cancer.
Writing isn’t brain surgery, but it’s rare when someone adept at the latter is also so accomplished at the former. Searching for meaning and purpose in his life, Kalanithi pursued a doctorate in literature and had felt certain that he wouldn’t enter the field of medicine, in which his father and other members of his family excelled. “But I couldn’t let go of the question,” he writes, after realizing that his goals “didn’t quite fit in an English department.” “Where did biology, morality, literature and philosophy intersect?” So he decided to set aside his doctoral dissertation and belatedly prepare for medical school, which “would allow me a chance to find answers that are not in books, to find a different sort of sublime, to forge relationships with the suffering, and to keep following the question of what makes human life meaningful, even in the face of death and decay.” The author’s empathy undoubtedly made him an exceptional doctor, and the precision of his prose—as well as the moral purpose underscoring it—suggests that he could have written a good book on any subject he chose. Part of what makes this book so essential is the fact that it was written under a death sentence following the diagnosis that upended his life, just as he was preparing to end his residency and attract offers at the top of his profession. Kalanithi learned he might have 10 years to live or perhaps five. Should he return to neurosurgery (he could and did), or should he write (he also did)? Should he and his wife have a baby? They did, eight months before he died, which was less than two years after the original diagnosis. “The fact of death is unsettling,” he understates. “Yet there is no other way to live.”
A moving meditation on mortality by a gifted writer whose dual perspectives of physician and patient provide a singular clarity.Pub Date: Jan. 19, 2016
ISBN: 978-0-8129-8840-6
Page Count: 248
Publisher: Random House
Review Posted Online: Sept. 29, 2015
Kirkus Reviews Issue: Oct. 15, 2015
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