A thorough overview of how to develop and market a new product.
An inventor and entrepreneur offers guidance for readers hoping to create and sell their own products.
Hanna, in his debut, draws deeply on his own experiences with product development and startups in this short but comprehensive guide for budding entrepreneurs. He targets the book at readers who intend to develop and sell a physical product; as a result, much of the material here covers aspects of prototyping, manufacturing, and retail and direct-to-customer distribution. The author leads readers through each step, drawing heavily on his own device, the Mail Chime, for examples. Readers with no previous experience with patents or manufacturing will find the book easy to follow, as the text offers everything from keyword suggestions for manufacturer searches to a sample nondisclosure agreement. (Indeed, this emphasis on the basics is occasionally taken to the extreme, as when Hanna suggests that readers download Adobe Reader for PDF files.) Hanna is candid about his successes and failures, and he makes his anecdotes useful by offering specific numbers, giving readers a clear picture of the costs and potential benefits of each type of marketing. He also encourages readers to think carefully about the financial aspects of a product launch, from investment sources to the relationship between profit margin and sales volume. Overall, this guide is filled with enthusiasm for entrepreneurship and its potential. Although the book’s close focus on Hanna’s specific Mail Chime experience may make it less applicable to some types of businesses, it nonetheless provides solid, real-world advice throughout.
A thorough overview of how to develop and market a new product.Pub Date: July 19, 2013
ISBN: 978-1482049008
Page Count: 124
Publisher: CreateSpace
Review Posted Online: Sept. 12, 2013
Review Program: Kirkus Indie
These platitudes need perspective; better to buy the books they came from.
A lightweight collection of self-help snippets from the bestselling author.
What makes a quote a quote? Does it have to be quoted by someone other than the original author? Apparently not, if we take Strayed’s collection of truisms as an example. The well-known memoirist (Wild), novelist (Torch), and radio-show host (“Dear Sugar”) pulls lines from her previous pages and delivers them one at a time in this small, gift-sized book. No excerpt exceeds one page in length, and some are only one line long. Strayed doesn’t reference the books she’s drawing from, so the quotes stand without context and are strung together without apparent attention to structure or narrative flow. Thus, we move back and forth from first-person tales from the Pacific Crest Trail to conversational tidbits to meditations on grief. Some are astoundingly simple, such as Strayed’s declaration that “Love is the feeling we have for those we care deeply about and hold in high regard.” Others call on the author’s unique observations—people who regret what they haven’t done, she writes, end up “mingy, addled, shrink-wrapped versions” of themselves—and offer a reward for wading through obvious advice like “Trust your gut.” Other quotes sound familiar—not necessarily because you’ve read Strayed’s other work, but likely due to the influence of other authors on her writing. When she writes about blooming into your own authenticity, for instance, one is immediately reminded of Anaïs Nin: "And the day came when the risk to remain tight in a bud was more painful than the risk it took to blossom.” Strayed’s true blossoming happens in her longer works; while this collection might brighten someone’s day—and is sure to sell plenty of copies during the holidays—it’s no substitute for the real thing.
These platitudes need perspective; better to buy the books they came from.Pub Date: Nov. 1, 2015
ISBN: 978-1-101-946909
Page Count: 160
Publisher: Knopf
Review Posted Online: Aug. 15, 2015
Kirkus Reviews Issue: Sept. 1, 2015
Readers unfamiliar with the anecdotal material Greene presents may find interesting avenues to pursue, but they should...
Greene (The 33 Strategies of War, 2007, etc.) believes that genius can be learned if we pay attention and reject social conformity.
The author suggests that our emergence as a species with stereoscopic, frontal vision and sophisticated hand-eye coordination gave us an advantage over earlier humans and primates because it allowed us to contemplate a situation and ponder alternatives for action. This, along with the advantages conferred by mirror neurons, which allow us to intuit what others may be thinking, contributed to our ability to learn, pass on inventions to future generations and improve our problem-solving ability. Throughout most of human history, we were hunter-gatherers, and our brains are engineered accordingly. The author has a jaundiced view of our modern technological society, which, he writes, encourages quick, rash judgments. We fail to spend the time needed to develop thorough mastery of a subject. Greene writes that every human is “born unique,” with specific potential that we can develop if we listen to our inner voice. He offers many interesting but tendentious examples to illustrate his theory, including Einstein, Darwin, Mozart and Temple Grandin. In the case of Darwin, Greene ignores the formative intellectual influences that shaped his thought, including the discovery of geological evolution with which he was familiar before his famous voyage. The author uses Grandin's struggle to overcome autistic social handicaps as a model for the necessity for everyone to create a deceptive social mask.
Readers unfamiliar with the anecdotal material Greene presents may find interesting avenues to pursue, but they should beware of the author's quirky, sometimes misleading brush-stroke characterizations.Pub Date: Nov. 13, 2012
ISBN: 978-0-670-02496-4
Page Count: 320
Publisher: Viking
Review Posted Online: Sept. 12, 2012
Kirkus Reviews Issue: Oct. 1, 2012
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