Regrets, I Have a Few: Frequent Mistakes Indie Authors Make When They Self-Publish

Being an independent author means that you have just entered the world of small business. As a small business owner, you have to think about things most authors don't like to think about such as marketing, formatting and design.

Writers like to write. We don't want to fiddle with that other stuff. But to succeed in the publishing world today means that you must first write the book and then consider it a product you are presenting to the public. And like any production, manufacturing, packaging and advertising need to work together to achieve success in sales.

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Barbra Annino: The Self-Publishing Bestseller on ‘How I Did It’

My path to publishing was a lot like Dorothy’s trip to Oz and back, complete with flying monkeys, false wizards and scarecrows lacking brains.

Except I didn't get any free shoes.

You should know that I did everything one is supposed to do to become an author. I studied the craft for years. Worked in every writing job I could get my hands on. Wrote the best book that was in me, lined up beta readers, got feedback and revised, revised, revised. I perfected my query, researched agents and pitched at conferences.

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