Every one of Seth Godin’s 12 books about leadership, marketing and spreading ideas in a post-industrial world has been a bestseller (Purple Cow, 2003, etc.). The 50-year-old author, blogger and entrepreneur, who’s been called “America’s Greatest Marketer,” says that his latest, Linchpin: Are You Indispensable? (Penguin, 2010), is about becoming indispensible in the workplace. He also announced that it will be his last book with a mainstream publisher. Here, we talk to Godin about blogging, exiting the traditional publishing route and the current workplace revolution.
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