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WHATEVER YOU THINK, THINK THE OPPOSITE
Author: Arden, Paul
Review Date: FEBRUARY 01, 2006
Publisher:Portfolio
Price (paperback): $13.95
Publication Date: March 2006
ISBN: 1591841216
ISBN (paperback): 1591841216
Category: REPORTS
Classification: BUSINESS AND PERSONAL FINANCE
A fun and clever guide to taking risks and unlocking your creative powers.
Arden, author of the bestseller It's Not How Good You Are, It's How Good You Want To Be, offers more irreverent suggestions on how to lead a less ordinary life and enjoy a more exciting and successful career. Arden's premise is simple—following conventions leads to mediocrity and uniformity, while going against the grain leads to opportunity and innovation. Readers will learn "the benefits of making wrong decisions" and "why unreason is better than reason." Filled with quirky photographs and artwork, this book comprises a series of tips, anecdotes and quotations from "unreasonable" thinkers culled from the worlds of business, art and advertising. Arden provides seemingly counter-intuitive tips: "Ask for a slap in the face"; "It is better to live in ignorance than with knowledge"; "Don't go to university, go to work." Suggestions and examples range from the silly to the truly thought-provoking, but Arden has a knack for getting the creative juices flowing.
Part pep-talk, part coffee-table book, this lighthearted guide will inspire readers from all professions to take more risks and see the world a little differently.
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Copyright 2005 Kirkus Reviews
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January 15, 2010 - I still remember the first time I heard Spenser's voice ring out in the opening chapter of The Godwulf Manuscript (1973), as he razzes the college president who's trying to hire him. What's this guy's problem? I thought. Why does he have such an attitude? The attitude, I soon learned, had deep roots...Part of it was a temperamental similarity to Spenser's creator, Robert B. Parker, who died on Jan. 18th at age 77.
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