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RECRUIT OR DIE
How Any Business Can Beat the Big Guys in the War for Young Talent
Author: Resto, Chris, Ian Ybarra and Ramit Sethi
Review Date: AUGUST 08, 2007
Publisher:Portfolio
Price (hardback): $24.95
Publication Date: August 2007
ISBN: 9781591841616
ISBN (hardback): 9781591841616
Category: REPORTS
Classification: BUSINESS AND PERSONAL FINANCE
How to successfully play the job-recruiting game even if you don’t have the bucks or brand of Goldman Sachs.
MIT intern-program director Resto and recent college graduates Ybarra and Sethi provide a detailed guide to attracting and winning top entry-level job candidates. Their advice rings true not only because they supply copious anecdotal material to back it up, but because they eschew shortcuts and rely on serious legwork—a grassroots awareness of what attracts recruits, their tastes, dreams and fears. You have to sweat the details: Know the recruit’s background so you can anticipate questions they have. Keep the future open; don’t make them think they are signing their lives away. When you haven’t got top dollar to flaunt, then flaunt what you’ve got: Help with graduate school or skill development, send a good-luck email at exam time, offer a simple luxury—maybe a monthly massage or sports tickets or lunch with a senior executive every few weeks. Treat them like the special people they are: “Contact is king. Sell your people first, your company second. Courtesy and class go a long way.”
A finishing school for recruiters, polishing the skills to tap what is now a sellers’ market in top college graduates.
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