Rogers (Center on Global Brand Leadership/Columbia Business School; co-editor, Handbook on Brand and Experience Management, 2009, etc.) presents a guide to how businesses and other organizations can use emerging digital technologies to reach customers.
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In his debut, Foreign Policy contributing editor Morozov pulls the Internet into sharp focus, exposing the limits of its inner logic, its reckless misuse and the dangerous myopia of its champions.
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Wired founding editor Kelly (Asia Grace, 2002, etc.) attempts to balance a clear-eyed overview of the rise of technology and its place with a grand statement about what it all means.
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