"Though not a vivid stylist, Auletta uncovers some endlessly colorful material and assesses its prospects critically but fairly--Google will thrive, he thinks, but they'd better guard against naïveté and complacency."
The New Yorker
's "Annals of Communication" columnist Auletta (Media Man: Ted Turner's Improbably Empire
, 2004, etc.) goes behind the digital revolution to detail the past decade of astonishing growth at Google.
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