HOW TO START A MARKETING CAMPAIGN

 

  1. SCHEDULE A CONSULTATION AFTER YOU RECEIVE YOUR REVIEW.
  2. Email bookmarketing@kirkus.com to schedule a call to discuss campaign options and pricing details.

  3. DISCUSS BOOK PROMOTION OPTIONS DURING A PERSONAL CONSULTATION.
  4. After scheduling a call with our sales associate, we will email you a media kit that outlines our promotion options and how we structure the campaigns to get the greatest possible results for you. During the consultation, we will explore the most appropriate strategy for your book.

  5. CHOOSE YOUR BOOK PROMOTION CAMPAIGN.
  6. After going through options during the phone consultation, we will send you a detailed breakdown of what is included in each book promotion campaign and all associated costs. You’ll choose the best option for your particular project, and we will reconnect within two or three business days of our initial phone call to discuss timing and reserve the space.

  7. FINALIZE YOUR RESERVATION.
  8. Within one business day of deciding on timing, you will be able to finalize the reservation and pay with any major credit card over the phone, via fax or by email.

  9. EXECUTE BOOK PROMOTION CAMPAIGN AND REVIEW RESULTS.
  10. Our team takes care of all execution details and keeps you abreast of our progress. When your campaign is complete, we send you a full report of results, including impressions (how many times your ads were viewed) and other statistics.

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WHAT AUTHORS SAY ABOUT KIRKUS PROMOTIONS


“Kirkus‘ advertising program helped me draw additional attention to my books. In August, 2012, Identity Films, Hollywood, optioned The Gaia Wars series for film.”
—Kenneth Bennett, author of The Gaia Wars
Read more about Kenneth’s deal in Variety >

“In this burgeoning eBook marketplace, if your book doesn’t stand out then it will die slowly and silently. You must stand out. Kirkus Indie Reviews and Kirkus Advertising are the easiest and most cost-effective ways to get noticed. I made use of them and now I have national attention.”
—Adam Connell, author of Lay Saints

“My greatest period of sales to date occurred during the 2 weeks I advertised on the Kirkus website. The Kirkus staff was extremely helpful throughout the process and worked very well with my graphic artist. The Kirkus star also gave me a personal boost in that it provided an independent validation of my first effort in the publishing world. I look forward to continuing my relationship with Kirkus. My advice for someone who is thinking about submitting their work for a Kirkus review: Do it. Make sure you have a good editor and proofreader (not yourself) and give it a thorough, honest scrub first, but take the plunge.”
—Daniel Rich, author of Project Gitmo

“Since my first Kirkus campaign began, my book has consistently sold better than it was selling before the campaign started. Kirkus has given me everything I could have wanted in the way of marketing.”
—Amy Billone, author of The Light Changes

“We've run a number of different promotional activities in connection with the book and I must say that the promotion we ran with you delivered the highest dividends.”
— Tae Kim, author of War with Pigeons

“I won't hesitate to call on you again for further business with Kirkus Reviews!”
— Raymond Keen, author of Love Poems for Cannibals

“I'm very glad I did it...I sold quite a few books during those two weeks...you have not seen the last of me.”
— Rea Martin, author of Mystic Tea

“I’ve gotten a couple of inquiries and I know I will soon have an agent and and publisher...just the advertisement itself, which was so beautifully designed, is continuing to have a wonderful impact.”
— Rick Lenz, author of The Alexandrite

“I believe my ad campaign worked very well and I appreciate all your efforts!”
— Betta Ferrendelli, author of The Friday Edition

“Your Discovery package may have gotten me discovered...it is a good start, and I have noticed a few things that hint at a good uptick in visibility.”
— Jason Helford, author of From a Killer's Mind