Books by Shanto Iyengar

NON-FICTION
Released: Jan. 22, 1996

"While some of the results here are intriguing, most readers will no doubt prefer having the contents filtered by their favorite pundits. (16 line drawings) (Author tour)"
One of those books destined to be more talked about than read: Two political scientists offer an interesting take on negative advertising in election campaigns. Read full book review >