This new venture is the big news story in the field of Reprints. Since this is somewhat out of our line, we suggest that (if you have not already done so) you chack back on Publishers Weakly issues of July 18th, July 25th and August 1st for the full story. It is primarily a department store and drughstore merchandising plan, but -- as with Pocketbooks, the value to bookshope generally may be greater than at first railised. The first 40 titles (not all reprints, by the way) will be issued on September 8th.