Reminiscences of an advertising man, a trailblazer in the field. Not a chronological record, but anecdotal, human interest bits, vignettes of clients and experiences, and homely truths about advertising and business and life. Full of sound advice and helpful information, and revealing his own trial and error processes. Mr. Winsburgh put street car advertising on the map; he is an authority on Trade Marks. Some of this material stems from a series that ran successfully in Printers' Ink, but it is expanded, revamped and stream-lined for book publication.