An advertising man's approach to ideas, this is based on the theory that creative imagination can be stepped up by effort and need not necessarily be inspirational. Here are the many rewards -- financial to emotional- ideas may bring. Not dependent on age, an ivory tower, a higher education, or gender,- here are the parts played by experience, associative memory, emotional drives in creative work. Here also is something of how you may develop your ideas, adapt them, alternate them, organize them, and how they may serve you in your personal as well as your professional relationships. True life illustration amplifies this self-betterment study which is not, on the whole, as superficial as many of its kin.