Simplistic and patronizing (and unnecessary). ""Finding bargains in stocks, believe it or not, is akin to...



Simplistic and patronizing (and unnecessary). ""Finding bargains in stocks, believe it or not, is akin to comparison-shopping for groceries,"" Shearson/American Express VP Lee burbles at one point; at another, she advises: ""The only way to 'return' a stock is to sell it."" Judith Briles' The Woman's Guide to Financial Savvy (1981), by contrast, is tough-minded, authoritative, and inclusive. Lee begins with a conventional call for an inventory of personal resources and the establishment of financial goals; then, unorthodoxly, she puts the obligatory glossary of financial/economic terms in Chapter II, rather than in an appendix where readers expect to find it. Next comes a slapdash examination of the stock market (citing only the 30-issue Dow-Jones Industrial Average as a measure of market movement--and not such broader gauges as the Value Line Composite, S & P 500, and the NYSE's own index). Also covered, cursorily, are non-equity commitments. Along with some pieties about how clients can develop productive working relationships with their brokers, Lee predictably lauds full-service (as opposed to discount) houses and the advantages of a discretionary account for busy folk. More useful is her review of new-account applications, customer agreements, and other standard forms. In listing investment-intelligence sources, however, Lee omits two of the most useful, Barron's and Financial (while including some--The New York Times, Fortune--not specifically edited for investors). A handful of case studies apart, little in the text relates it to the real investment world; nor is note taken of the impact of economic forces. More a sales pitch than a guide--and distinctly outpointed by Briles, and others.

Pub Date: Oct. 1, 1982


Page Count: -

Publisher: Harmony/Crown

Review Posted Online: N/A

Kirkus Reviews Issue: Oct. 1, 1982