When the firing of Clive Davis, president of Columbia Records, becomes a yawning so what -- you can guess how uninteresting the rest of the book is. The first chapter lists the steady accomplishments of Clive from his Brooklyn Jewish middle-class beginnings (""I could add six vertical and horizontal columns of numbers in very short order"") to scholarships at N.Y.U. and Harvard Law School, and finally -- at a dizzying pace -- to Chief Executive of Columbia Records. Clive is a petulant, self-justifying litany by a man who was in reality one of the prime movers of the '60's pop music scene. There are conversations with Bob Dylan, the late Janis Joplin, Simon & Garfunkel, Neff Diamond, etc. Well. . .not exactly conversations since this is a one-way sound track on what Clive said to them and how he guided their careers instead of more revealing input by the pop artists themselves. An altogether disappointing book -- the more so because of what it could have been -- but then that's the story of Clive.