Practicality and candor make this latest small-business guide a standout in a field already crowded with worthy entries. Shilling, a Harvard Law grad in an unspecified business, wastes no words on opportunities: ""If your ideas are not immediate, specific, and about to be confirmed by reality, you don't have a snowball's chance in hell."" What she covers, in plain language and in detail, are the basics of financing and organizing your business; of hiring employees (characteristically: ""Never hire anyone who does not know how to type"") and keeping records; of rime management, equipment, and promotion. In the latter case, she explains just how to plan and execute an advertising or direct-mail campaign; re equipment, she describes the kinds and cost-and-utility considerations (apropos, for instance, of the IBM Selectric I, II, and III). Further, more out-of-the-way sections discuss how to survive failure (contraction, ""selling things,"" liquidation) or, alternatively, how to expand (sources of money, sources of business). The outlook is sane, even humane--with an emphasis on all round satisfaction over success. As special in its own blunt way as Irene Smith's Diary of a Small Business (p. 927) and, thanks to the wealth of concrete information, somewhat more valuable for those seeking specific guidance.