The autobiography of man who helped build advertising into big business (and not in confirmation of The Hucksters!) The first part of his story deals with childhood in a small Illinois town, with family background interests in reading, social life. The style at this point in disconcerting, with a rather self-conscious cuteness. But when he gets to the printing and advertising experiences, he gets into his stride and turns out a sound and convincing picture of the men who have made advertising what it is today. Perhaps the most interesting personal side of the book is that dealing with the author's deafness. Deaf from childhood, he learned to make his adjustments in the world of business. And his story should be of interest to those similarly afflicted....Not of wide general interest, but people in the advertising field will find much to recommend it.