COMMERCIAL ART AS A BUSINESS

by Fred C. Rodewald ‧ RELEASE DATE: Jan. 1, 1954

For young aspirants to the profession of commercial art, here is good advice from a successful commercial artist. He advocates a more realistic approach to understanding the factors, artistic and financial, involved in his trade. He analyzes the needs of various markets; the importance of businesslike approach; the necessity of knowing standard procedure of selling, timing, pricing; the pitfalls of shortcuts, etc. An essential handbook for beginners particularly.

Pub Date: Jan. 1, 1954

ISBN: N/A

Page Count: -

Publisher: Viking

Review Posted Online: N/A

Kirkus Reviews Issue: Jan. 1, 1954

Categories: NONFICTION