Creative advertising agency whizbang of the firm of Papert, Koening and Lois (PKL), George Lois tells how he made it from...

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GEORGE, BE CAREFUL: Adventures of a Greek Florist's Kid on Madison Avenue

Creative advertising agency whizbang of the firm of Papert, Koening and Lois (PKL), George Lois tells how he made it from florist's son to the Floradora business. Lois' smart-aleck recap of his life as the only Greek boy in an Irish Bronx neighborhood has the prime-time punch of an innovative ad man with a knack for visuals: ""Homemade Greek sausages aged on cords from the wooden rack for drying clothes. . .while vinegar-drenched lentil soup. . .simmered endlessly. . ."", visions which stunned his non-Greek guests. A ""busy fight schedule"" with hostile peers was inevitable, and Lois relates years of upholding Greek pride through school and the Army, the latter a gala of company punishment with oases of communion with occasional Greek brothers. The remainder of the book is a minnow-by-trout account of clients landed by PKL -- from airlines to politicians -- and a few big ones that got away. Lois, incidentally, is the one responsible for putting Sonny Liston in a Santa suit for Esquire and collecting those Pontiac dealers into a choir. He is proud of his profession, particularly his image work for Javits, Bobby Kennedy, and Senator Scott, who introduced the PKL trio as ""the boys who did it for me."" It's a hard sell all the way.

Pub Date: Oct. 20, 1972

ISBN: N/A

Page Count: -

Publisher: Saturday Review Press

Review Posted Online: N/A

Kirkus Reviews Issue: Oct. 1, 1972