This book fulfills a double function, -- it provides certain groundwork which should make growing boys and girls more...

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This book fulfills a double function, -- it provides certain groundwork which should make growing boys and girls more intelligent citizens, and it gives a good vocational approach to an important profession. These two functions are blended by a process of approaching advertising first with an objective, critical understanding of its purpose, its methods and its good and bad points; and by studying the various channels which have been opened by and to advertising, -- periodical and newspaper advertising, radio, word of mouth advertising, public relations, etc.

Pub Date: Aug. 15, 1940

ISBN: N/A

Page Count: -

Publisher: Harcourt, Brace

Review Posted Online: N/A

Kirkus Reviews Issue: Aug. 1, 1940