A novel about the ethical drug business is the first to treat the world behind the wonder drug prescription and it traces the discovery, exploitation and down-grading of Multicillin, a broad-range antibiotic. The oversimplified picture of the industry may scare some readers- and the medical material should fascinate anybody who can penetrate the technical jargon which is laid on with a power shovel. The rise and fall of Multicillin coincides with the ascent to company power of Dr. James Howard Winslow, at the sacrifice of his own personal values and his real love, the woman scientist with ""integrity"". Behind the facade of the Faber-King Company well-insulated research people with ""ideals"" work tirelessly to provide the medicine for greedy corporate managers and stock manipulators. All the characters however are from stock and the human side of the gray flannel plot is flat and unimportant- so that the market ultimately is hard to diagnose.