So what if the US isn't #1? Options are increasing, ""individualism will flourish."" Naisbitt monitors local newspaper...


MEGATRENDS: Ten New Directions Transforming Our Lives

So what if the US isn't #1? Options are increasing, ""individualism will flourish."" Naisbitt monitors local newspaper stories for corporate clients--and in his condensed, upbeat version of where-America-stands, trends translate into challenges or opportunities. The industrial society has become an information society. (""Will we save to buy a home computer before buying a car?"") To offset dehumanizing high tech, we've embraced ""high touch"" intimacy. (Viz., home births and deaths--and resistance to electronic funds transfers.) We can't again dominate the world economy; we can adapt to production-sharing and global investment. (Dump the ""sunset"" industries; support the ""sunrise"" sector.) Short-term thinking is giving way, finally, to long-terre planning. (The abysmal example is diversification.) We're decentralizing--on every front (regionalism, states' rights, the small-town boom); we're turning away from institutions, toward self-help (holistic medicine, community activism, the small-business boom); we're abandoning representative democracy for the participatory sort (political initiatives and referenda; worker rights and shared rule); we're switching from hierarchies to networking, from either/or to multiple option. But the North-South shift is presently irreversible--because of the information society, global economy, and decentralization factors. Much of this sounds like The Greening of America with a shot of Peter Drucker pragmatism. It ignores or skirts diverse economic realities (the declining standard of living, the impossibility of the ""sunrise"" sector's taking up the ""sunset"" slack, the stiff foreign competition that even the former faces). But, as a neat amalgam of quick-selling ideas, it may prove comforting during the cold months ahead.

Pub Date: Oct. 18, 1982


Page Count: -

Publisher: Warner

Review Posted Online: N/A

Kirkus Reviews Issue: Oct. 1, 1982