The Borden Co. is barely mentioned here, but this splurge of pictures and text on their world famous trademark ought to excite them to the point where milk curdles. Elsie was named after the fictitious cow that carried on a ""mooving"" correspondence with Uncle Rush, a popular radio personality of the '30's. She was exhibited at the 1939 World's Fair in N.Y. This girl was no mere splash in the bucket. She went from there to Hollywood and played in Little Men. The book covers her 25 year ""owreer"" as movie star, bond saleslady, soldiers' pin-up, travelling exhibit and mother. Mr. Hamilton enters into the Borden spirit, reporting Elsie as if there had been only one. (A recent news magazine counted 9, but like Miss Rheingolds, they all look glamorously alike.) Borden Co. has never spared any expense in turning Elsie into a person, with special clothing, housing, furniture and cosmetics. Maybe they'll go udderly generous and buy up this edition to give as souvenirs to Elsie's young fans visiting her at this World's Fair. It's that sort of book.