Scientific and statistical study of modern American newspapers, conducted at Bryn Mawr College. Applies laboratory methods, taking headlines, stories, politics, and advertising in a test-tube and boiling them down to essential ingredients. Through analysis determines degree of socializations or sensationalism, in various papers, with result that Christian Science Monitor leads at one end, and the Mirror winds up the other end. Discussion of laggards and leaders in ethical journalism, probes deeply into advertising codes, analyzes on balance and distribution of space. No appeal for general reading public, but everyone interested in newspapers or journalism will be interested in this.