The idea of writing this book,"" the author tells us, ""came from a panel discussion at Columbia University...on the subject of the ethical and social responsibilities of businessmen"". Mr. Hodges, present U.S. Secretary of Commerce, was a successful businessman himself and understands that ""the business executive must walk a moral tightrope...Unfortunately most ethical questions in the business arena all into a gray area where judgements are difficult and where there is a strong temptation to resolve every doubt in favor of the most profitable course...."" He briefly reviews all the pertinent scandals, from Sherman Adams to Billie Sold Estes, while adding many anecdotes from his personal experience. His intended audience is ""young businessmen who believe in our American system and who will help to preserve it."" He calls for business leaders themselves to establish a code of ethics: ""If we can nail down generally acceptable standards for the principal gray-area problems, we can lift the entire moral plane of business operations."" For its intended market, those young businessmen, it is at best a management primer with a restricted point of view.