Think behavior"" is the main thrust of this aid for the discouraged dieter. The main difference between obese and non-obese individuals, the autors contend, is their eating and exercise patterns. They direct the reader to examine step by step all psychological, social and behavioral routines surrounding thoughts about food and its ingestion. (That's where all those booster-speak euphemisms like ""cognitive ecology"" and ""effective environmental engineering"" come in.) Priority goes to uprooting tactics--from change of attitudes to change of hands while holding a fork--and the use of exercise, relaxation techniques and a sensible, nourishing diet. Generally sound advice tricked out in swathes of words and gimmicks.