The U.S. corporation has been put on the couch many times within recent memory, most notably by Nader and Green in their...

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CORPORATE POWER AND SOCIAL RESPONSIBILITY: A Blueprint for the Future

The U.S. corporation has been put on the couch many times within recent memory, most notably by Nader and Green in their symposium Corporate Power in America (KR, 1972, p. 1341) and Heilbroner, rather roughly, in In the Name of Corporate Profit (KR, 1972, p. 235). This is yet another session, albeit a much more sympathetic and optimistic one: ""The corporation has long played a stellar role on the American social stage, and our assessment shows that it continues to be a vital institution, despite insistent criticism of its performance."" Jacoby, founding dean of UCLA's Graduate School of Management, reviews the corporate past, developmental trends, roles (actual and mythical), relations with government, tendencies toward multinationalism, and social responsibilities (current and potential -- the blueprint). Unlike the Roszaks and Charles Reichs, Jacoby sees ""the youth 'revolt,' the communal family, the drug culture, the free-form university, and the leaderless enterprise as intriguing experiments of passing interest, but of little enduring significance""; rather, he forecasts ""orderly change"" with the corporation continuing to meet its obligations as nobly in the future as it has in the past -- ""Every substantial business will maintain a 'social account' of its outlays for social projects outside of its normal business activities."" Dull reading but recommended as an alternative viewpoint.

Pub Date: July 23, 1973

ISBN: N/A

Page Count: -

Publisher: Macmillan

Review Posted Online: N/A

Kirkus Reviews Issue: July 1, 1973