According to professional fund-raisers' statistics, Americans gave away more than $80 million dally in 1976; about 24 percent of the adult population did volunteer work; and, most significantly, individuals account for far more moneys than foundations and corporations combined. Judging from his savvy presentation, Schneiter knows his business (he's a Mormon Church Development Office director) and readers can profit from it. Although he makes no bones about less than noble motives for giving--guilt, ego needs, and feelings of obligation get a quick scouring--and he maintains that some pressure is essential, he's not the unctuous sort, and the tactics recommended will meet most people's standards for fairness and taste. Preparation is critical for gauging impact and getting immediate results; so are strategies for assessing and cultivating the giver. Face-to-face approaches give the best feedback; telephone techniques have some success; and remittance envelopes improve response rates in direct mail appeals. Cake sale organizers may get a few pointers here and small groups can get sound advice but this also covers bigger projects where tax benefits and how much to spend on thank-you activities are factors.