Based on the dubious assumption that ""Most people at one time or other in their lives are going to need publicity,""...

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PUBLICITY: How To Get It

Based on the dubious assumption that ""Most people at one time or other in their lives are going to need publicity,"" professional publicist O'Brien outlines the techniques he's used to promote notables like Woody Allen, Joan Rivers, and backgammon champ Tim Holland. Chapters on ""Planning a Campaign"" or ""The Press Release"" apply to bake sales and high school plays as well as celebrities, and any fool can follow his suggestions, which include such essentials as having your client's schedule at hand when making appointments for him. O'Brien spices up the text with punny names--""Goneff with the Wind,"" ""War and Puce,"" Barry Moore --and discusses telephone procedures, formats for letters and bios, press conference strategies, publicity stunt arrangements, and inevitable rejections. A serviceable reference for desperate amateurs containing mostly obvious advice--but as sure as Sunday night newsbreaks, you can expect to hear more about it.

Pub Date: July 27, 1977

ISBN: N/A

Page Count: -

Publisher: Harper & Row

Review Posted Online: N/A

Kirkus Reviews Issue: July 1, 1977