Today's hucksters -- and not much more admirable than their earlier counterparts -- give a runthrough of intramural doings,...

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THE ADMEN

Today's hucksters -- and not much more admirable than their earlier counterparts -- give a runthrough of intramural doings, politics and clashes as they are related to advertising campaigns and strategy. Here is the pecking order of the hidden persuaders from Branch Torry down to copy writer Finn Fraser, (a very trembling AA,) from the kicking out of one account to the wooing of another, from the personal histories to the molding of the Organization Man -- and from the individual crises to the rescue of Branch's agency. Involved are Branch's wife who is returned to her old love Chip Sterling, a lone and calculating wolf looking for a tractable lamb -- and finding Branch, who fights Chip's new look of class appeal but is willing to try it against his ""buck-eye"" approaches; Chip, ready to settle for Edith but letting her go when Branch makes him an offer; Ernst and his tennis-playing wife; and Finn and Grace and Greg and Jim and the early roots and connections stemming out of St. Louis before they all tried for the big blue yonder of New York City. An ear for the ""ringing nonsense"" of group-think, a sense of the frenetic, fantastic rat race that is the advertising world, give this its conge among many entries -- but raise it no higher.

Pub Date: May 16, 1958

ISBN: N/A

Page Count: -

Publisher: Simon & Schuster

Review Posted Online: N/A

Kirkus Reviews Issue: May 1, 1958