As ""Stanley Vestal"" the author can speak with the authority of the successful contributor in this straight mechanistic guide to fiction writing, with work programs at the close of each chapter. Part one analyzes the elements of story telling, characterization, plot, setting, narrative and dialogue. The second part deals with types of fiction, the short story, the novel, serial, novelette, short short, etc. The third part takes up distribution, marketing, what the reader wants, what the editor wants. Elementary -practical -- for aspirants. The author is the director of courses in professional writing, University of Oklahoma.