FOR IMMEDIATE RELEASE

Public relations, its methods and practices, is enumerated in lively manner and substantial background for a career book on a new and exciting occupation. Granting at first that public relations is subject to as many ills from dishonest practitioners as it is to benefits from more conscientious workers, Mr. Paradis defines his concept of the field as one that creates goodwill and understanding for a benefical cause. Going ahead then, he outlines its history from the days of Ivy Lee and Edward Bernays; what communication with the public is; and the various ways in which it is done- promotion and publicity, advertising, and so forth. He discusses the ways in which ideas are put across through ""planted"" articles, stories, books, radio and TV programs, news releases and movies, and, to illustrate these methods, the various jobs public relations does for government, schools and business. Enlightening descriptions follow of typical public relations work days- of Dorcas Campbell of the East River Savings Bank and Jack Coneybear at American Airlines. Hints on how to enter the field, and the necessary qualifications such as loyalty, imagination, etc., wind this up.