Dr. Ph.D. with a dossier of degrees appended) Ellis is a practising psychologist; he has written twenty odd books and monographs but for this one he comes lose to cribbing the title of someone else's best seller; and while he footnotes himself (Ellis on Ellis) on every other page, he also includes some of his own life experience with objectionable buddy-buddy candor (one could wonder though- after 25 years as an eager and successful single man he's still blind dating). His guide for ther single men includes everything from meeting girls (the pick-up is still the est way) to making them (or stripping them). Then along with the techniques of education, there are the ethics (not too strenuous; adultery is her problem- not his); ome assuring words about abstinence (harmful), masturbation (harmless), homosexuality ry to be normal first), etc., etc. All in all he's very liberal- he can even drop four letter word along with a quote from Goethe. Dr. Ellis says it's ""an essentially rissy society we live in"", but is it prudish to object to the fact that he's passing off excitation as education and that as a swami of sex he shows absolutely no taste? $15,000 advertising kickoff here which, sad to say, won't probably even be needed.