It is incredible that so dull a tale could be made of this fabulous success story of an individual and an industry. Sloan's credo that ""merit and initiative will find a way"" (provided the government will please lay off) is substantiated by the book is an endless panegyric to mass production, to acquisition, to money monopoly, to ""bigger and better elephants"". The book opens with his early industrial experience in the Hyatt Roller Bearing Co., which his father bought for a bargain, and which the son build up into big business. Then the birth of General Motors, stocks and statistics, mergers, improvements, new sidelines, and plenty of figures to show how it has worked. Ran in SEP.