An excellent handbook for the amateur approaching the subject of opening a shop with little or no background of business experience. Not a book for the person who knows the ropes. There is a preliminary chapter on basic principles, analysis of aptitude, studying the needs and interests, problems of financing, of bookkeeping common to all shops, problems of budgets, of neighborhood -- not in detail but in general principles. Then successive types of shops -- one to a chapter -- introduce principles relating specifically to each type, but with general application, in many instances, to one another. In each instance, the bare bone facts are dramatized through the experiences of some one or more conspicuous exponent. Special lists of aids and sources of further information are given for each type of shop. The types covered include:- tea room, beauty shop, dress shop, lingerie shop, book-shop, gift shop, decorator's shop, knitting shop, hat shop, florist, etc. Ideal reference book for vocational shelves in schools, colleges, vocational schools, clubs and public libraries.