Destined to become a seminal work on innovative digital design.
A comprehensive debut book demonstrates the application of behavioral psychology to digital design.
“Behavior change designer” may well become a widely recognized job title thanks to this breakthrough work. Bucher, who describes herself as a psychologist applying her knowledge to the design of behaviorally based digital experiences, has created a volume that is absorbing, timely, and (not surprisingly) impeccably designed. This tightly organized book begins with an authoritative overview of behavior change design and then logically addresses how to “achieve desired outcomes.” The rest of the book focuses not on design elements but design strategy as it relates to users. For example, one chapter discusses how to make choices easier while another covers how to help users overcome obstacles. Later chapters move into broader issues, such as how technology encourages connections and trust, how an organization benefits from behavior change design, and what the future holds for this emerging discipline. One especially strong aspect of the work is the author’s use of numerous examples in the form of full-color screen images accompanied by pertinent captions and detailed descriptions. Every one of these examples is relevant and illustrative of the text. Another valuable addition to the book is a feature at the end of each chapter called “Perspective,” in which the author introduces an expert and includes answers to questions that directly relate to the chapter. The insights of these individuals serve to further illuminate the author’s own writing by providing a different yet supporting viewpoint. Bucher also intersperses intriguing “Notes” and “Tips,” highlighted in color type to differentiate them. For example, in one tip, she provides a solid definition of the term “good decision” while a note reveals the importance of “Accessibility in Design,” or “making your products usable to people with disabilities.” Bucher’s explanations and observations are cogent, incisive, and research-based; they are often in easily readable bulleted form, augmented by the occasional useful chart. By the end of this superb book, readers will get the feeling that no aspect of behavior change design has been neglected.
Destined to become a seminal work on innovative digital design. (color diagrams, illustrations)Pub Date: March 3, 2020
ISBN: 978-1-933820-42-2
Page Count: 320
Publisher: Rosenfeld Media
Review Posted Online: May 1, 2020
Kirkus Reviews Issue: June 15, 2020
Review Program: Kirkus Indie
PERSPECTIVES
If the authors are serious, this is a silly, distasteful book. If they are not, it’s a brilliant satire.
The authors have created a sort of anti-Book of Virtues in this encyclopedic compendium of the ways and means of power.
Everyone wants power and everyone is in a constant duplicitous game to gain more power at the expense of others, according to Greene, a screenwriter and former editor at Esquire (Elffers, a book packager, designed the volume, with its attractive marginalia). We live today as courtiers once did in royal courts: we must appear civil while attempting to crush all those around us. This power game can be played well or poorly, and in these 48 laws culled from the history and wisdom of the world’s greatest power players are the rules that must be followed to win. These laws boil down to being as ruthless, selfish, manipulative, and deceitful as possible. Each law, however, gets its own chapter: “Conceal Your Intentions,” “Always Say Less Than Necessary,” “Pose as a Friend, Work as a Spy,” and so on. Each chapter is conveniently broken down into sections on what happened to those who transgressed or observed the particular law, the key elements in this law, and ways to defensively reverse this law when it’s used against you. Quotations in the margins amplify the lesson being taught. While compelling in the way an auto accident might be, the book is simply nonsense. Rules often contradict each other. We are told, for instance, to “be conspicuous at all cost,” then told to “behave like others.” More seriously, Greene never really defines “power,” and he merely asserts, rather than offers evidence for, the Hobbesian world of all against all in which he insists we live. The world may be like this at times, but often it isn’t. To ask why this is so would be a far more useful project.
If the authors are serious, this is a silly, distasteful book. If they are not, it’s a brilliant satire.Pub Date: Sept. 1, 1998
ISBN: 0-670-88146-5
Page Count: 430
Publisher: Viking
Review Posted Online: May 19, 2010
Kirkus Reviews Issue: July 15, 1998
BOOK REVIEW
BOOK REVIEW
BOOK TO SCREEN
An unflinching self-portrait.
The tumultuous life of a bisexual, autistic comic.
In her debut memoir, Scottish comedian Brady recounts the emotional turmoil of living with undiagnosed autism. “The public perception of autistics is so heavily based on the stereotype of men who love trains or science,” she writes, “that many women miss out on diagnosis and are thought of as studious instead.” She was nothing if not studious, obsessively focused on foreign languages, but she found it difficult to converse in her own language. From novels, she tried to gain “knowledge about people, about how they spoke to each other, learning turns of phrase and metaphor” that others found so familiar. Often frustrated and overwhelmed by sensory overload, she erupted in violent meltdowns. Her parents, dealing with behavior they didn’t understand—including self-cutting—sent her to “a high-security mental hospital” as a day patient. Even there, a diagnosis eluded her; she was not accurately diagnosed until she was 34. Although intimate friendships were difficult, she depicts her uninhibited sexuality and sometimes raucous affairs with both men and women. “I grew up confident about my queerness,” she writes, partly because of “autism’s lack of regard for social norms.” While at the University of Edinburgh, she supported herself as a stripper. “I liked that in a strip club men’s contempt of you was out in the open,” she admits. “In the outside world, misogyny was always hovering in your peripheral vision.” When she worked as a reporter for the university newspaper, she was assigned to try a stint as a stand-up comic and write about it; she found it was work she loved. After “about a thousand gigs in grim little pubs across England,” she landed an agent and embarked on a successful career. Although Brady hopes her memoir will “make things feel better for the next autistic or misfit girl,” her anger is as evident as her compassion.
An unflinching self-portrait.Pub Date: June 6, 2023
ISBN: 9780593582503
Page Count: 288
Publisher: Harmony
Review Posted Online: March 10, 2023
Kirkus Reviews Issue: April 1, 2023
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