Destined to become a seminal work on innovative digital design.
A comprehensive debut book demonstrates the application of behavioral psychology to digital design.
“Behavior change designer” may well become a widely recognized job title thanks to this breakthrough work. Bucher, who describes herself as a psychologist applying her knowledge to the design of behaviorally based digital experiences, has created a volume that is absorbing, timely, and (not surprisingly) impeccably designed. This tightly organized book begins with an authoritative overview of behavior change design and then logically addresses how to “achieve desired outcomes.” The rest of the book focuses not on design elements but design strategy as it relates to users. For example, one chapter discusses how to make choices easier while another covers how to help users overcome obstacles. Later chapters move into broader issues, such as how technology encourages connections and trust, how an organization benefits from behavior change design, and what the future holds for this emerging discipline. One especially strong aspect of the work is the author’s use of numerous examples in the form of full-color screen images accompanied by pertinent captions and detailed descriptions. Every one of these examples is relevant and illustrative of the text. Another valuable addition to the book is a feature at the end of each chapter called “Perspective,” in which the author introduces an expert and includes answers to questions that directly relate to the chapter. The insights of these individuals serve to further illuminate the author’s own writing by providing a different yet supporting viewpoint. Bucher also intersperses intriguing “Notes” and “Tips,” highlighted in color type to differentiate them. For example, in one tip, she provides a solid definition of the term “good decision” while a note reveals the importance of “Accessibility in Design,” or “making your products usable to people with disabilities.” Bucher’s explanations and observations are cogent, incisive, and research-based; they are often in easily readable bulleted form, augmented by the occasional useful chart. By the end of this superb book, readers will get the feeling that no aspect of behavior change design has been neglected.
Destined to become a seminal work on innovative digital design. (color diagrams, illustrations)Pub Date: March 3, 2020
ISBN: 978-1-933820-42-2
Page Count: 320
Publisher: Rosenfeld Media
Review Posted Online: May 1, 2020
Kirkus Reviews Issue: June 15, 2020
Review Program: Kirkus Indie
PERSPECTIVES
A convincing case for the societal benefits of sports fandom.
A Fox Sports executive and the founder of a consulting firm explore the social value of fandom in this nonfiction book.
Chicago Cubs season ticket holder Nick Camfield’s fandom “runs at least three generations deep,” and every trip to Wrigley Field “transports” him back to his childhood experience of watching games with his father. In conducting interviews with the Cubs enthusiast and others for this well-researched work, Valenta and Sikorjak came across dozens of individuals like Camfield whose emotional well-being and favorite memories revolved around sports—from Little League coaches and fantasy football leaguers to local fan club members and season ticket holders. In addition to anecdotal oral histories, the authors (self-described data geeks) convincingly deploy a host of statistical data to back their argument that not only do sports fans “have more friends,” they also “exhibit stronger measures of wellbeing, happiness, confidence, and optimism than non-fans.” Not only does fandom bring families closer together, the volume argues, but it is also an essential tool—for instance, it is used by immigrants to find a welcome home in new cities or countries. And as much as rivalry is central to the world of sports, fandom, the book contends, can actually “soften the hardened boundaries between ‘us’ and ‘them.’ ” Valenta, the senior vice president of strategy and analytics for Fox Sports, and Sikorjak, the founder of an analytics consulting firm and a former executive with Madison Square Garden, combine their career insights into American sports with a firm grasp of data-driven analysis that is accompanied by a network of scholarly endnotes. At times their prose can revel in the sappy nostalgia of sports history, which may alienate more objective sociologists while gripping the average fan. Still, their writing effectively blends keen storytelling with erudite statistical analysis that will appeal to both scholars of human behavior and lifelong sports enthusiasts. The book’s readability is enhanced by an ample use of full-color charts, graphics, diagrams, and other visual aids that support its overall message that the value of sports goes far beyond its mere entertainment value, as its “social power” has the potential to “heal an ailing world.”
A convincing case for the societal benefits of sports fandom.Pub Date: Oct. 25, 2022
ISBN: 979-8-9858428-1-4
Page Count: 200
Publisher: Silicon Valley Press
Review Posted Online: Aug. 17, 2022
Kirkus Reviews Issue: Oct. 15, 2022
Review Program: Kirkus Indie
A marvelously tender memoir on suicide and loss.
An essayist and novelist turns her attention to the heartache of a friend’s suicide.
Crosley’s memoir is not only a joy to read, but also a respectful and philosophical work about a colleague’s recent suicide. “All burglaries are alike, but every burglary is uninsured in its own way,” she begins, in reference to the thief who stole the jewelry from her New York apartment in 2019. Among the stolen items was her grandmother’s “green dome cocktail ring with tiers of tourmaline (think kryptonite, think dish soap).” She wrote those words two months after the burglary and “one month since the violent death of my dearest friend.” That friend was Russell Perreault, referred to only by his first name, her boss when she was a publicist at Vintage Books. Russell, who loved “cheap trinkets” from flea markets, had “the timeless charm of a movie star, the competitive edge of a Spartan,” and—one of many marvelous details—a “thatch of salt-and-pepper hair, seemingly scalped from the roof of an English country house.” Over the years, the two became more than boss and subordinate, teasing one another at work, sharing dinners, enjoying “idyllic scenes” at his Connecticut country home, “a modest farmhouse with peeling paint and fragile plumbing…the house that Windex forgot.” It was in the barn at that house that Russell took his own life. Despite the obvious difference in the severity of robbery and suicide, Crosley fashions a sharp narrative that finds commonality in the dislocation brought on by these events. The book is no hagiography—she notes harassment complaints against Russell for thoughtlessly tossed-off comments, plus critiques of the “deeply antiquated and often backward” publishing industry—but the result is a warm remembrance sure to resonate with anyone who has experienced loss.
A marvelously tender memoir on suicide and loss.Pub Date: Feb. 27, 2024
ISBN: 9780374609849
Page Count: 208
Publisher: MCD/Farrar, Straus and Giroux
Review Posted Online: Sept. 19, 2023
Kirkus Reviews Issue: Nov. 1, 2023
PERSPECTIVES
PERSPECTIVES
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