A sardonic spoof of business books that lambasts the superrich.

In this cleverly structured, darkly humorous book, portfolio manager/investment banker Stevenson (Cynicism, 2016) writes from a first-person perspective, as if he’s a billionaire candidly revealing his worldview. The resulting mock “handbook” begins with an overview of what he calls “The Old Rules.” In it, the narrator breaks economic history into three main periods: Mercantilism, Capitalism, and Cynicism—the latter of which, he says, is the “new economic system” that has replaced capitalism. Thirty “New Rules” of the post-capitalistic economy follow, each of which Stevenson outlines in biting, satirical text. For example, Rule 15 says that “a CEO’s value is measured by how much of their company’s cash they can get away with transferring into my bank account,” while Rule 22 proclaims, “if you pay someone enough you can always get the answer you are looking for.” Each of the rules, just a few paragraphs long, follows a similarly humorous path. The second part of the book is even darker in tone, as the narrator claims that the 2008 financial meltdown allowed billionaires to tap into “newfound fear and anxiety”: “Then we elected one of our own the President of the United States, and before you knew it, we were right back on track.” (An accompanying illustration shows a Donald Trump–like figure on a throne.) The narrator then proceeds to deliver 25 more rules that take aim at current issues and beliefs with uproarious cynicism. The author addresses health care, immigration, “fake news,” and other topics, depicting billionaires as narcissistic, hardhearted, and morally corrupt. One rule, for instance, advises that “empathy is the enemy of ‘the people’ and by ‘the people’ I mean rich people,” while another observes that “a shrinking middle class is great for lowering your company’s wage bills.” The book’s closing section, “A Few Years Later,” offers readers a novel contrast; in it, the billionaire narrator has retired and has decided that he’d like to be remembered as “The Greatest American of the 21st Century.” The 20 rules that he puts forth at this point reflect the actions of a more compassionate, philanthropic, and socially conscious person; ironically, however, he offers these rules solely in a personal bid for immortality. Overall, there are several elements that make this parody stand out. The voice of the narrator, for one, is spot-on, brilliantly portraying a self-involved and exceedingly callous caricature of a modern-day magnate. Despite occasional grammatical errors, the text is consistently cunning and merciless, and it’s made all the more effective by the inclusion of vibrant, colorful illustrations that cleverly reinforce the content throughout. The last section of the book shrewdly presents what American society could possibly be like if the people in it followed moral tenets of justice and fair play. Overall, this is a tour de farce that offers an unrelentingly amoral, profit-driven characterization of a billionaire, and as with all potent satires, the author’s words hit the mark more often than not.

A wicked and witty work.   

Pub Date: N/A


Page Count: -

Publisher: Kurti Publishing

Review Posted Online: Dec. 8, 2018

Kirkus Reviews Issue: Jan. 15, 2019

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Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our...


A psychologist and Nobel Prize winner summarizes and synthesizes the recent decades of research on intuition and systematic thinking.

The author of several scholarly texts, Kahneman (Emeritus Psychology and Public Affairs/Princeton Univ.) now offers general readers not just the findings of psychological research but also a better understanding of how research questions arise and how scholars systematically frame and answer them. He begins with the distinction between System 1 and System 2 mental operations, the former referring to quick, automatic thought, the latter to more effortful, overt thinking. We rely heavily, writes, on System 1, resorting to the higher-energy System 2 only when we need or want to. Kahneman continually refers to System 2 as “lazy”: We don’t want to think rigorously about something. The author then explores the nuances of our two-system minds, showing how they perform in various situations. Psychological experiments have repeatedly revealed that our intuitions are generally wrong, that our assessments are based on biases and that our System 1 hates doubt and despises ambiguity. Kahneman largely avoids jargon; when he does use some (“heuristics,” for example), he argues that such terms really ought to join our everyday vocabulary. He reviews many fundamental concepts in psychology and statistics (regression to the mean, the narrative fallacy, the optimistic bias), showing how they relate to his overall concerns about how we think and why we make the decisions that we do. Some of the later chapters (dealing with risk-taking and statistics and probabilities) are denser than others (some readers may resent such demands on System 2!), but the passages that deal with the economic and political implications of the research are gripping.

Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our minds.

Pub Date: Nov. 1, 2011

ISBN: 978-0-374-27563-1

Page Count: 512

Publisher: Farrar, Straus and Giroux

Review Posted Online: Sept. 4, 2011

Kirkus Reviews Issue: Sept. 15, 2011

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Skloot's meticulous, riveting account strikes a humanistic balance between sociological history, venerable portraiture and...


A dense, absorbing investigation into the medical community's exploitation of a dying woman and her family's struggle to salvage truth and dignity decades later.

In a well-paced, vibrant narrative, Popular Science contributor and Culture Dish blogger Skloot (Creative Writing/Univ. of Memphis) demonstrates that for every human cell put under a microscope, a complex life story is inexorably attached, to which doctors, researchers and laboratories have often been woefully insensitive and unaccountable. In 1951, Henrietta Lacks, an African-American mother of five, was diagnosed with what proved to be a fatal form of cervical cancer. At Johns Hopkins, the doctors harvested cells from her cervix without her permission and distributed them to labs around the globe, where they were multiplied and used for a diverse array of treatments. Known as HeLa cells, they became one of the world's most ubiquitous sources for medical research of everything from hormones, steroids and vitamins to gene mapping, in vitro fertilization, even the polio vaccine—all without the knowledge, must less consent, of the Lacks family. Skloot spent a decade interviewing every relative of Lacks she could find, excavating difficult memories and long-simmering outrage that had lay dormant since their loved one's sorrowful demise. Equal parts intimate biography and brutal clinical reportage, Skloot's graceful narrative adeptly navigates the wrenching Lack family recollections and the sobering, overarching realities of poverty and pre–civil-rights racism. The author's style is matched by a methodical scientific rigor and manifest expertise in the field.

Skloot's meticulous, riveting account strikes a humanistic balance between sociological history, venerable portraiture and Petri dish politics.

Pub Date: Feb. 9, 2010

ISBN: 978-1-4000-5217-2

Page Count: 320

Publisher: Crown

Review Posted Online: Dec. 22, 2010

Kirkus Reviews Issue: Jan. 1, 2010

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