by Andrew Yang ‧ RELEASE DATE: Feb. 4, 2014
A galvanizing amalgam of personal history, acquired business wisdom and mentorship.
A small-business guidebook promoting entrepreneurialism over a corporate career.
Yang, the founder of Venture for America, a program steering new college graduates toward startup businesses, believes in the power of innovation and venture development. In his first book, which could be perceived as a thinly veiled promotional vehicle for his nonprofit organization, the author clearly advances the idea of new business-building rather than universities’ robotically funneling top grads toward traditional high-profile arenas like financial institutions, law firms or management consultancies. “I meet seniors in college all the time,” writes Yang, “and they have a very vague idea of what roles are available to them beyond the obvious ones and little sense of how the economy functions.” On the other hand, he writes, there are unlimited possibilities in startup businesses once candidates gain training and on-site experience. Yang generously shares his own personal journey: being raised “conscious of money,” spending uninspiring years in law school, then creating a succession of influential companies that made him a millionaire at age 34. His success story of finding fulfillment in the nonprofit sector after overcoming the harsh realities of student loan debt and fleeting job satisfaction forms the foundation of the book’s principles of entrepreneurial team building, dedication and earnest product development. Yang firmly believes initiatives like Venture for America stimulate new graduates to build startup businesses rather than becoming individual contributors in what is often a creativity-stifling corporate world environment. This enterprising outlook expands employment options and opportunities in nontraditional job sectors, as well. The author’s use of business statistics and bullet-pointed lists of his own lessons learned are enlightening and frequently surprising and moves much of his pro-entrepreneurship slant from conventional wisdom into fact-based guidance for the “young, hungry talent” he hopes will help rebuild the American economy.
A galvanizing amalgam of personal history, acquired business wisdom and mentorship.Pub Date: Feb. 4, 2014
ISBN: 978-0-06-229204-9
Page Count: 272
Publisher: Harper Business
Review Posted Online: Jan. 3, 2014
Kirkus Reviews Issue: Jan. 15, 2014
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IN THE NEWS
by Enrico Moretti ‧ RELEASE DATE: May 5, 2012
A welcome contribution from a newcomer who provides both a different view and balance in addressing one of the country's...
A fresh, provocative analysis of the debate on education and employment.
Up-and-coming economist Moretti (Economics/Univ. of California, Berkeley) takes issue with the “[w]idespread misconception…that the problem of inequality in the United States is all about the gap between the top one percent and the remaining 99 percent.” The most important aspect of inequality today, he writes, is the widening gap between the 45 million workers with college degrees and the 80 million without—a difference he claims affects every area of peoples' lives. The college-educated part of the population underpins the growth of America's economy of innovation in life sciences, information technology, media and other areas of globally leading research work. Moretti studies the relationship among geographic concentration, innovation and workplace education levels to identify the direct and indirect benefits. He shows that this clustering favors the promotion of self-feeding processes of growth, directly affecting wage levels, both in the innovative industries as well as the sectors that service them. Indirect benefits also accrue from knowledge and other spillovers, which accompany clustering in innovation hubs. Moretti presents research-based evidence supporting his view that the public and private economic benefits of education and research are such that increased federal subsidies would more than pay for themselves. The author fears the development of geographic segregation and Balkanization along education lines if these issues of long-term economic benefits are left inadequately addressed.
A welcome contribution from a newcomer who provides both a different view and balance in addressing one of the country's more profound problems.Pub Date: May 5, 2012
ISBN: 978-0-547-75011-8
Page Count: 304
Publisher: Houghton Mifflin Harcourt
Review Posted Online: April 3, 2012
Kirkus Reviews Issue: April 15, 2012
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by Eric Schmidt ; Jonathan Rosenberg with Alan Eagle ‧ RELEASE DATE: Sept. 23, 2014
An informative and creatively multilayered Google guidebook from the businessman’s perspective.
Two distinguished technology executives share the methodology behind what made Google a global business leader.
Former Google CEO Schmidt (co-author: The New Digital Age: Reshaping the Future of People, Nations and Business, 2013) and former senior vice president of products Rosenberg share accumulated wisdom and business acumen from their early careers in technology, then later as management at the Internet search giant. Though little is particularly revelatory or unexpected, the companywide processes that have made Google a household name remain timely and relevant within today’s digitized culture. After several months at Google, the authors found it necessary to retool their management strategies by emphasizing employee culture, codifying company values, and rethinking the way staff is internally positioned in order to best compliment their efforts and potential. Their text places “Googlers” front and center as they adopted the business systems first implemented by Google founders Larry Page and Sergey Brin, who stressed the importance of company-wide open communication. Schmidt and Rosenberg discuss the value of technological insights, Google’s effective “growth mindset” hiring practices, staff meeting maximization, email tips, and the company’s effective solutions to branding competition and product development complications. They also offer a condensed, two-page strategy checklist that serves as an apt blueprint for managers. At times, statements leak into self-congratulatory territory, as when Schmidt and Rosenberg insinuate that a majority of business plans are flawed and that the Google model is superior. Analogies focused on corporate retention and methods of maximizing Google’s historically impressive culture of “smart creatives” reflect the firm’s legacy of spinning intellect and creativity into Internet gold. The authors also demarcate legendary application missteps like “Wave” and “Buzz” while applauding the independent thinkers responsible for catapulting the company into the upper echelons of technological innovation.
An informative and creatively multilayered Google guidebook from the businessman’s perspective.Pub Date: Sept. 23, 2014
ISBN: 978-1455582341
Page Count: 320
Publisher: Business Plus/Grand Central
Review Posted Online: July 21, 2014
Kirkus Reviews Issue: Aug. 15, 2014
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