BUSINESS FINDS ITS VOICE by

BUSINESS FINDS ITS VOICE

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KIRKUS REVIEW

Expanded from three articles in Harpers Magazine, this book goes into the efforts on the part of business to publicize its virtues and the virtues of the capitalistic system. Feeling the pulse of the public, trying out various tricks of the trade, launching educational programs to gain sympathy and confidence once again on the part of the public, the worker, the press, the school, the church, etc. Business executives -- old school -- will like it. Techniques of selling ideas to the public revealed.

Pub Date: Aug. 24th, 1938
Publisher: Harper