An unusual, conversational, and valuable manual for prospective business owners.

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YOUR CREATIVE CAREER

TURN YOUR PASSION INTO A FULFILLING AND FINANCIALLY REWARDING LIFESTYLE

A seasoned entrepreneur shares techniques and strategies for turning creative pursuits into successful businesses.

In this debut book, Sabino draws on both her own experience as the founder of jewelry brand Lucid New York and the works of well-known, pop-business writers (Seth Godin, Chris Guillebeau, and Tim Ferriss are name-checked frequently) to provide readers with a framework for developing a venture based on creative activities. The volume explores the psychology of creating—and the challenges that innovators often face when combining their passions with the pursuit of profit—and the elements of a thriving 21st-century business. Concise and cleanly written chapters tackle the decision to launch a creative career, growth management, pricing strategies, and marketing and publicity techniques. Each chapter concludes with suggestions for journaling or otherwise examining the topic more deeply. Although Sabino acknowledges that potential creative entrepreneurs may face financial or personal limits on their abilities to forge new careers, the readers who will find this guide most useful are those who have plenty of time (Sabino describes holding a full-time job for a year in addition to starting her business) and money (working for free “is a simple and effective way to start almost any career you dream of”). Some of the counsel will be familiar to readers of business books—tips on managing time effectively; understanding the psychology of pricing—while in other cases, Sabino brings a unique perspective, as in her recommendation against focusing too much on developing new products: “If we move on from what we’ve completed way too soon, we deprive clients from knowing about it and owning it.” The manual is also notable for its applicability to a wide range of entrepreneurial styles and strategies: Sabino addresses readers who are initiating lifestyle businesses as well as those chasing venture capital and IPOs, and both groups should find the book helpful. While readers will have to look elsewhere for advice on the more nitty-gritty details of running a business, they will find worthwhile information on a mindful approach to creative entrepreneurship here.

An unusual, conversational, and valuable manual for prospective business owners.

Pub Date: Jan. 22, 2017

ISBN: 978-1-63265-111-2

Page Count: 192

Publisher: Career Press

Review Posted Online: Feb. 27, 2018

Kirkus Reviews Issue: April 15, 2018

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Readers unfamiliar with the anecdotal material Greene presents may find interesting avenues to pursue, but they should...

MASTERY

Greene (The 33 Strategies of War, 2007, etc.) believes that genius can be learned if we pay attention and reject social conformity.

The author suggests that our emergence as a species with stereoscopic, frontal vision and sophisticated hand-eye coordination gave us an advantage over earlier humans and primates because it allowed us to contemplate a situation and ponder alternatives for action. This, along with the advantages conferred by mirror neurons, which allow us to intuit what others may be thinking, contributed to our ability to learn, pass on inventions to future generations and improve our problem-solving ability. Throughout most of human history, we were hunter-gatherers, and our brains are engineered accordingly. The author has a jaundiced view of our modern technological society, which, he writes, encourages quick, rash judgments. We fail to spend the time needed to develop thorough mastery of a subject. Greene writes that every human is “born unique,” with specific potential that we can develop if we listen to our inner voice. He offers many interesting but tendentious examples to illustrate his theory, including Einstein, Darwin, Mozart and Temple Grandin. In the case of Darwin, Greene ignores the formative intellectual influences that shaped his thought, including the discovery of geological evolution with which he was familiar before his famous voyage. The author uses Grandin's struggle to overcome autistic social handicaps as a model for the necessity for everyone to create a deceptive social mask.

Readers unfamiliar with the anecdotal material Greene presents may find interesting avenues to pursue, but they should beware of the author's quirky, sometimes misleading brush-stroke characterizations.

Pub Date: Nov. 13, 2012

ISBN: 978-0-670-02496-4

Page Count: 320

Publisher: Viking

Review Posted Online: Sept. 13, 2012

Kirkus Reviews Issue: Oct. 1, 2012

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A timely, vividly realized reminder to slow down and harness the restorative wonders of serenity.

STILLNESS IS THE KEY

An exploration of the importance of clarity through calmness in an increasingly fast-paced world.

Austin-based speaker and strategist Holiday (Conspiracy: Peter Thiel, Hulk Hogan, Gawker, and the Anatomy of Intrigue, 2018, etc.) believes in downshifting one’s life and activities in order to fully grasp the wonder of stillness. He bolsters this theory with a wide array of perspectives—some based on ancient wisdom (one of the author’s specialties), others more modern—all with the intent to direct readers toward the essential importance of stillness and its “attainable path to enlightenment and excellence, greatness and happiness, performance as well as presence.” Readers will be encouraged by Holiday’s insistence that his methods are within anyone’s grasp. He acknowledges that this rare and coveted calm is already inside each of us, but it’s been worn down by the hustle of busy lives and distractions. Recognizing that this goal requires immense personal discipline, the author draws on the representational histories of John F. Kennedy, Buddha, Tiger Woods, Fred Rogers, Leonardo da Vinci, and many other creative thinkers and scholarly, scientific texts. These examples demonstrate how others have evolved past the noise of modern life and into the solitude of productive thought and cleansing tranquility. Holiday splits his accessible, empowering, and sporadically meandering narrative into a three-part “timeless trinity of mind, body, soul—the head, the heart, the human body.” He juxtaposes Stoic philosopher Seneca’s internal reflection and wisdom against Donald Trump’s egocentric existence, with much of his time spent “in his bathrobe, ranting about the news.” Holiday stresses that while contemporary life is filled with a dizzying variety of “competing priorities and beliefs,” the frenzy can be quelled and serenity maintained through a deliberative calming of the mind and body. The author shows how “stillness is what aims the arrow,” fostering focus, internal harmony, and the kind of holistic self-examination necessary for optimal contentment and mind-body centeredness. Throughout the narrative, he promotes that concept mindfully and convincingly.

A timely, vividly realized reminder to slow down and harness the restorative wonders of serenity.

Pub Date: Oct. 1, 2019

ISBN: 978-0-525-53858-5

Page Count: 288

Publisher: Portfolio

Review Posted Online: July 21, 2019

Kirkus Reviews Issue: Aug. 15, 2019

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