A sweet and entertaining account of the scent industry’s metamorphosis.

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SPRITZING TO SUCCESS

WITH THE WOMAN WHO BROUGHT AN INDUSTRY TO ITS SENSES

A behind-the-scenes memoir offers a bouquet of memories about the fragrance industry.

Maybe it was fate when, in the early 1920s, the author’s pregnant mother went into labor in the perfume department of Wanamaker’s department store. Then in the ’50s, Green (co-author: Secrets of Aromatic Jewelry, 2001) worked as a young reporter for the Hearst Corporation’s American Druggist. She was assigned a column exploring how drug stores could profit from the expanding teenage beauty market. The column’s success spurred her interest in the beauty and fragrance industry, and she ultimately opened her own marketing agency, producing creative campaigns for clients like Breck Shampoo. In the early ’60s, Green became executive director of the struggling Fragrance Foundation, and in 10 years’ time, she developed it into a highly successful nonprofit organization. Though the perfume industry was male-dominated, the author helped shape it for more than 40 years. She also established an educational program at the Fashion Institute of Technology in the early ’80s. This chatty career story—complete with many photographs of Green rubbing elbows with glamorous notables like Elizabeth Taylor—takes a historic look at fragrance trends, such as Revlon’s Charlie perfume for pantsuit-wearing career women in the ’70s. It’s easy to lose track of time while reading the author’s smooth, footnoted prose, which is chock-full of compelling anecdotes. For example, she writes that Jovan’s Musk Cologne for women was inspired by hippies who created powerful fragrances to hide the scent of pot. Encouraging women to wear a “wardrobe of fragrance” and not just one signature scent, Green writes that one of her biggest challenges was that most American women only used perfume on special occasions. In this who’s who of the perfume world, the author doesn’t describe a step-by-step business model. But her upbeat account gives budding entrepreneurs glimpses of colorful insider projects, like how she started an annual honors event, which later became known as the FiFi Awards. Combining creativity with a strong work ethic, Green delivers ideas—such as approaching a museum with a proposal for a fragrance exhibition—that are inspirational.

A sweet and entertaining account of the scent industry’s metamorphosis.

Pub Date: Aug. 18, 2018

ISBN: 978-1-4575-6336-2

Page Count: 232

Publisher: Dog Ear Publishing

Review Posted Online: Aug. 29, 2018

Kirkus Reviews Issue: Oct. 1, 2018

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MARTIN LUTHER KING, JR. AND THE MARCH ON WASHINGTON

This early reader is an excellent introduction to the March on Washington in 1963 and the important role in the march played by Martin Luther King Jr. Ruffin gives the book a good, dramatic start: “August 28, 1963. It is a hot summer day in Washington, D.C. More than 250,00 people are pouring into the city.” They have come to protest the treatment of African-Americans here in the US. With stirring original artwork mixed with photographs of the events (and the segregationist policies in the South, such as separate drinking fountains and entrances to public buildings), Ruffin writes of how an end to slavery didn’t mark true equality and that these rights had to be fought for—through marches and sit-ins and words, particularly those of Dr. King, and particularly on that fateful day in Washington. Within a year the Civil Rights Act of 1964 had been passed: “It does not change everything. But it is a beginning.” Lots of visual cues will help new readers through the fairly simple text, but it is the power of the story that will keep them turning the pages. (Easy reader. 6-8)

Pub Date: Jan. 1, 2001

ISBN: 0-448-42421-5

Page Count: 48

Publisher: Grosset & Dunlap

Review Posted Online: May 20, 2010

Kirkus Reviews Issue: Dec. 1, 2000

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WHAT A WONDERFUL WORLD

A LIFETIME OF RECORDINGS

Noted jazz and pop record producer Thiele offers a chatty autobiography. Aided by record-business colleague Golden, Thiele traces his career from his start as a ``pubescent, novice jazz record producer'' in the 1940s through the '50s, when he headed Coral, Dot, and Roulette Records, and the '60s, when he worked for ABC and ran the famous Impulse! jazz label. At Coral, Thiele championed the work of ``hillbilly'' singer Buddy Holly, although the only sessions he produced with Holly were marred by saccharine strings. The producer specialized in more mainstream popsters like the irrepressibly perky Teresa Brewer (who later became his fourth wife) and the bubble-machine muzak-meister Lawrence Welk. At Dot, Thiele was instrumental in recording Jack Kerouac's famous beat- generation ramblings to jazz accompaniment (recordings that Dot's president found ``pornographic''), while also overseeing a steady stream of pop hits. He then moved to the Mafia-controlled Roulette label, where he observed the ``silk-suited, pinky-ringed'' entourage who frequented the label's offices. Incredibly, however, Thiele remembers the famously hard-nosed Morris Levy, who ran the label and was eventually convicted of extortion, as ``one of the kindest, most warm-hearted, and classiest music men I have ever known.'' At ABC/Impulse!, Thiele oversaw the classic recordings of John Coltrane, although he is the first to admit that Coltrane essentially produced his own sessions. Like many producers of the day, Thiele participated in the ownership of publishing rights to some of the songs he recorded; he makes no apology for this practice, which he calls ``entirely appropriate and without any ethical conflicts.'' A pleasant, if not exactly riveting, memoir that will be of most interest to those with a thirst for cocktail-hour stories of the record biz. (25 halftones, not seen)

Pub Date: May 1, 1995

ISBN: 0-19-508629-4

Page Count: 224

Publisher: Oxford Univ.

Review Posted Online: May 20, 2010

Kirkus Reviews Issue: March 1, 1995

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