The title is a kind of come-on (Packard, etc.); it seems a trifle guilty of the false labeling which is one of the malpractices Mr. Mowbray exposes here in this report on the food industry, the three year hearings held before the Hart sub-committee before the therapeutic Hart bill was defeated. Protected by the pressure of an ""80,000 billion dollar"" food industry, well-intentioned legislators and interested consumers (there are long extracts from the testimony, throughout) were unable to really defeat the primary offenders--packaging and pricing, and ""Grocery Carts"" will continue ""to Take Shoppers for a Ride."" Whether the consumer, even CU-educated, will read a book about it seems doubtful but the market to try is that of Richard Harris' report on the F.D.A. inquiry and legislation in The Real Voice (1964).