An excellent and constructive handling of problems of retailing which should be must reading for anyone entering the field. Crowded with facts, figures and fundamentals, covering almost every phase of retailing, this big book shares with its readers the experience and findings of a man who has spent 25 years in the field, much of that time with Montgomery Ward. Theory and practical experience are so skilfully combined that even old hands at the game can read it with enjoyment and profit. Whether one's special interest is in merchandising, management, personnel, advertising, control or ownership, Mr. Tremain has something to offer. He covers the main types of retail distribution, mail order, chain operation, cooperatives, individual control stores; he shows the relationship as to fundamentals, policies and operation. An excellent book in a not-overcrowded field.