TRAINING YOUR CREATIVE MIND by Arthur VanGundy

TRAINING YOUR CREATIVE MIND

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KIRKUS REVIEW

Exercises in self-assessment and self-improvement--occasionally silly, mostly innocuous--to help you solve problems more creatively. (Sensibly, ""creativity"" is limited here to problem-solving.) VanGundy (Human Relations, Univ. of Oklahoma) first identifies some common stumbling-blocks: inability to isolate the problem, or setting it within a too-restrictive context; emotional blocks--such as fear of failure; insufficient information; cultural taboos; etc. Then come the remedial exercises--a sometimes-ingenious lot: imagine you're a banana in a South American rain forest; locate ""secret code words"" in ""spy telegrams""; make up bureaucratic-sounding titles for ordinary occupations; and many more. Thus toned-up, readers are finally invited to solve some real-life problems: how would you stop shoplifting, for instance, if you headed a large chain of department stores? The irony of this sort of self-helper is that it must perforce utilize the very sort of analytical reasoning it's designed to help us forget. But those on the lookout may find this particular entry slightly more entertaining than others of its kind.

Pub Date: April 30th, 1982
Publisher: Prentice-Hall