JUST LIKE A WOMAN by B. Kidd

JUST LIKE A WOMAN

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KIRKUS REVIEW

Advertising experience and some psychological research supplied source for this logical examination and explanation of a subject illogical to most men -- the subject of women. How they differ from men in language, interest, honesty; how their minds work, their approaches -- active and passive; their sense of the practical, of money, etc. Advertising techniques and conclusion used to point up the feminine response and reaction -- and all in all a lightly, brightly written analysis which is generally valid. The market is certainly not the scientific one of Scheinfeld's Women and Men, but perhaps it might be useful for the retailer -- the advertiser, etc.

Pub Date: Nov. 30th, 1945
Publisher: Appleton-Century