JUST LIKE A WOMAN

Advertising experience and some psychological research supplied source for this logical examination and explanation of a subject illogical to most men -- the subject of women. How they differ from men in language, interest, honesty; how their minds work, their approaches -- active and passive; their sense of the practical, of money, etc. Advertising techniques and conclusion used to point up the feminine response and reaction -- and all in all a lightly, brightly written analysis which is generally valid. The market is certainly not the scientific one of Scheinfeld's Women and Men, but perhaps it might be useful for the retailer -- the advertiser, etc.