THE RIGHT ANGLE
By
Babette Hall married into the public relations firm of Benn Hall Associates. Her breezy, informal book about publicity and public relations is based on her experience, and that of others as well, with a benevolent introduction by the master, Edward L. Bernays, to boot. She writes of books and projects the Halls have worked on, gives tips on the tools of the trade, equipment and products; how and where to find outlets for releases; how indeed to find clients. She assesses the field as a career, with a friendly candor that characterizes the book in toto.